First-GEN Entrepreneurs need ACTUAL ADVICE.

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The Long Answer on why first-gen CEOs need more.

First-generation services providers are the backbone of the economy. 

Tech may be great, but the economy is held up by the barbers in communities, the artists beautifying redeveloping areas, oil-covered mechanics and the tree trimmers cutting 20-feet trees out of houses after a storm.

Structured programs, suited instructors and jargon simply aren't the atmosphere these entrepreneurs thrive in. 

• They're experiential learners. 

• They have limited time because they have limited teams. 

• Even the smartest and most educated left the classroom in their rearview. 

• They're anecdotal, enjoying storytelling as a way to convey and receive information.

• Presentations and homework feel like a waste of time, when they could simply work to make the money to pay the person to put together those official documents.

• Most importantly: They are TIRED, running on fumes after years of problem solving through trial and error.

Catch Cris clients are the first in their families to seek financial wealth through entrepreneurship, with few examples of proper business operations and little interest in suits. 

They need business education to meet them where they are. 

A lifetime of missing intellectual capital (knowledge, systems and relationships) requires patient and flexible business education. 

Most business programs available to them typically push capital raising and pitch competitions (vital information, for sure), distracting these clients from the intellectual capital required to access that financial capital and grow sustainable businesses. 

• In-person commitments are nearly impossible. (These entrepreneurs are "at the shop.")

• Pre-conceived times are inconvenient.

• Jargon is dense and rarely broken down to digestible explanations.

• Rushed advising sessions that don't address immediate concerns are demoralizing.

How It Works

Spreading Actual Advice for free

Cris is making sure first-generation entrepreneurs get Actual Advice that isn't discounted or complicated, without charging the Client. 

Through the Pay-It-Forward program and Actual Advice podcast, Cris is spreading intellectual capital to those who aren't yet in a position to prioritize payment for quality, customized advice. 

How it works:

1. Profitable first-generation entrepreneurs and corporations -- pre-pay for advising sessions with Cris. But not for themselves. They pay it forward.

2. Entrepreneurs who consider themselves to be first-generation entrepreneurs -- including those whose parents owned a never-profitable venture -- take advantage of these complimentary advising sessions. 

3. Half of each one-hour session is recorded and put on the Actual Advice podcast, produced by the TWK Podcast Network.

4. More first-generation entrepreneurs listen to the podcast, furthering the cycle of spreading intellectual capital to those who weren't meant to have it. 

Advising Topics

Advising sessions tackle whatever challenges are currently plaguing clients. Cris's diverse background enables her to advise on most business-related areas, except for legal and accounting. 

• Strategic planning

• Fundraising programs

• Marketing (traditional and digital)

• Public relations

• Sales

• Client management

• Executive communication

• Executive decision-making

• Processes and procedures

Most clients begin with the idea they need information about sales and digital marketing (in order to get sales). Through the session, Cris usually discovers a sub-surface challenge that must first be addressed. But it starts wheerever the client thinks it should be